WhatsApp will share the data users with Facebook

WhatsApp has just changed its charter to use, now, your number, among others, will be shared with Facebook to offer targeted advertising.

WhatsApp finally approaching Facebook, its parent company since the social network acquired the messaging application for $ 22 billion in 2014. According to the new charter of use update yesterday, the user number will be shared with the social network of Mark Zuckerberg. In addition, WhatsApp will test a new feature that will allow companies to send commercial messages to the email users.

Enhanced synergy between Facebook and WhatsApp
WhatsApp will now share with its owner certain Facebook data of its users as the phone number, date of last connection or the frequency of use. The messaging application explained "by linking your phone number with Facebook, Facebook may offer a suggestion of friends more efficient and better targeted advertisements broadcast if you have an account with them." This suggests that targeted ads are not sent to the mail but on the user's Facebook account if it has one.


A new incursion into the privacy of users who probably will not appeal to everyone. However, it is possible to refuse the sharing of data with the largest social network in the world. At the time of acceptance of new policies, press "Play" and at the bottom uncheck the box to disable sharing. You can always change your preferences for 30 days by going to "Settings -> Accounts -> Share information account".

Companies receive messages
If WhatsApp said that "We still do not allow independent third party advertising banners," the members of the messaging could soon be eligible to receive marketing messages from companies. "We will explore ways in which companies and you can communicate together [...] as place orders, conduct transactions, obtain appointment information, receiving good reviews and deliveries, to be informed of updates to products and services and marketing "explained messaging on its website. Tests will be conducted in the coming months.

This new feature looks like the bots set up on Messenger, the home application of social network, would allow Facebook to monetize their messaging application that brought him nothing since its acquisition.

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